More than half of Zoomers want more options than “male/female” in online forms, and they demand the same treatment from brands. Unlike their parents, they are way more tolerant.
Gen Z is the most ethnically and racially diverse generation up to date.And such a high degree of connectivity has a major impact on their habits, preferences and overall worldview.īut before we dive into that, let’s take a look at several other important socioeconomic Gen Z traits. They are fully used to living in the digital world dominated by social networks, mobile apps and all sorts of other tech gizmos. The coming of age Generation Z years fall on the new millennium. Born to Baby Boomers and older Gen Y parents, Gen Z is coming right after Millennials (Gen Y) on the generation scale. Generation Z (or Zoomers for short) is the new cohort of young, digitally-native and hypercognitive folks who already comprise 24.3% of the U.S. So who is Gen Z really? Let’s figure it out together! What is Generation Z? Generation Z, Zoomers, iGen, Homeland Generation, Gen Tech - many names are floating around the interwebs to describe the “commonly uncommon” generation of 8 to 23-year olds.
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